Swarovski Sunday

Say it with me: SWA-RO’VF-SKI. Try it again. Take a deep breath, imagine you’re at the top of an Alp and let it go: SWA-RO’VF-SKI. I’ve been helping people pronounce this word—this brand name—ever since I started using Swarovski crystals in my jewelry designs. I used to care about it being pronounced correctly the same way …

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